![]() ![]() They continued, “ More than four in five new parents choose to use exclusively disposable nappies and wipes, and of those who do use reusables, more than half admit to using a combination of reusable and disposables. Using renewable sources and practising greener manufacture and operations, these brands have a lower carbon and chemical input than normal oil-based plastic versions.” It stated that the three brands “ all use 100% plant-based top and back sheets, chlorine-free sustainably certified pulp, and recyclable or compostable packaging. Mama Bamboo defended itself as well as Kit & Kin, and Eco by Naty. We put that claim to the eco-disposables companies in the guide. In an April 2023 blog article titled ‘Eco Disposable Nappies are an Oxymoron’, TotsBots argued that eco disposables have a similar environmental footprint to conventional disposable nappies: “Brands that are claiming to be better for the environment are often greenwashing, and parents are being misled into thinking that they are choosing an eco-friendly option when they are not”. Realistically, these ingredients ought to be anything but ‘disposable’. The plastics can break down into microplastics whilst other chemicals leach into surrounding air, soil, and water systems. Once used, these nappies take centuries to decompose. Standard disposable nappies are made from a combination of oil-based materials including polypropylene, polyethylene, polyester and super-absorbent polymers, alongside fluffed wood pulp and elastic. Plastics and toxics in disposable nappies Population growth and an expanding middle class have made fertile ground for aggressive expansion by Huggies and Pampers, who pitch their products as liberation from domestic labour. Look to developing markets, especially across South East Asia, and you’ll find that dynamic is reversed. Reusables meanwhile have become something of an ‘aspirational’ alternative – but with time, rather than money, as the primary luxury. Standard disposables are seen as something of a bargain option in the UK, increasingly the preserve of supermarket own brands and Pampers’ cheaper product lines. Pampers dominates in the UK with a 54% market share of an almost billion pound industry, despite intense and increasing competition from supermarkets’ own-brand products. Globally, the disposables market is dominated by two brands – Procter & Gamble’s Pampers and Kimberly Clark’s Huggies – which, between them, hold an 80% market share. Single-use disposable and eco-disposable nappies ![]()
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